Surface Studio Re-Launch
Corporate Documentary
Inspiring Buyers with the Possibilities of Microsoft’s Flagship Creative Device
Selling a high-end device like the Microsoft Surface Studio isn’t simply about presenting offers with cool imagery. It also requires sparking the buyer’s imagination with the artistic potential it represents.
We told the story of digital comics studio Madefire, which was used to fuel an integrated campaign across Microsoft's website, social media, events, and in-store, all in service of re-launching the Microsoft Surface Studio.
We were asked to create multimedia assets – including 6 film deliverables – aimed at creators, featuring luminary artists Ben Wolstenholme and Bill Sienkiewicz in their creative process.
"Mono: Dark Hearts of Men" trailer (BT post-production only)
The deliverables package also included still photography.
We often shoot still photos simultaneously with video B-roll.
I think the era for art and telling story like this is just getting started.
Ben Wolstenholme
Creator of Mono
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Behind the Scenes
Behind the Scenes
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